It’s official: This year’s biggest video game phenomenon is Pokémon GO!
The augmented reality video game sensation (developed by Niantic, Inc. for The Pokémon Company) was just released on July 6th of this year.
It’s been out less than a month, but more than 40 million players have already downloaded the game, with no signs of its popularity dropping.
Pokémon GO is taking over our Stanford tech camps – one player at a time! (Photos by Alex Shinder.)
Pokémon GO fever has spread everywhere, including to Digital Media Academy tech camps. Students are getting into the game BIG TIME at many of our campus locations!
More Than a Game
Pokémon GO is great fun that features cutting-edge game design and teaches players about augmented reality.
Cosplay meets augmented reality at DMA camp at Saratoga High School. (Photo by Brittney Bartolini.)
Our staffers have gotten into the fun, too, using it as a way to get campers outside to enjoy some physical activity…while playing a cool video game.
“We got the teens to come outside the classroom by putting up lures up next to our building,” says Joey Limmena, a DMA staff member at our University of British Columbia location and dedicated Pokémon GO advocate.
“We have two Pokestops right next door so it was obvious we needed to take advantage of this. I mean, for the kids…and definitely not myself.”
It’s also a super way for students to “break the ice” and get to know each other. First, they’re playing Pokémon GO – then it’s like they’re old friends!
Larger than life Pikachu: Getting into the game at our Harvard tech camps.
Where will you be capturing your next Pokémon? Come join the fun with us, this summer at DMA!