added on Tuesday, February 17th, 2009 at 7:07 pm by Philip Harding
There I am standing in front of the most beautiful high definition audio and visual setup money can buy. I have completely lost reality of where I am. I have totally forgotten what I am doing inside an electronics store. I am surrounded with the televisions, computers, cameras, gadgets and only the latest technology (at the best prices I’m told), but none of that matters to me now. I have completely lost touch with reality. I am completely transfixed with the 60″+ flat screen, crisp surround sound system with the super 1200 watt subwoofer, and the high definition blu-ray player in front of me. It seems nothing can suck me out of this odd technology trance I have been sucked into.

For a moment I feel as though I am a real pirate in the Caribbean on board with Captain Jack and the crew. I get kind of grossed out with Davy Jones squirming tentacles. Ewww. I never noticed his mouth moved like that when he talked! I have to turn away, but my eyes become glued to another 65″ flat plasma screen. Then I am suddenly on the back of a funny looking dragon flying down into a huge canyon. As silly as it sounds, I was momentarily scared. Then I stop and realize the 3d dragon looks…. fake. Lame. I turn to another huge LCD flat-screen to get pulled into an amazing live concert. Now this is great! The crowd is screaming. The music is pumping out of the awesome surround sound speakers, the lights are flashing. I feel like I am inside a Rock Band video game. I feel like I am on the front row at the concert…. and all of a sudden I realize how scratched and ugly Sting’s guitar is. Actually, the whole group looks really old. Look how much he is sweating. OK. That’s enough.
Then, all of a sudden I am pulled out of my technology trance and out of the home video and audio department. I need to go find the Apple computers. Do they have those new 17″ MacBook Pro laptops yet?
As I stroll back down the large aisles I begin to think about how quickly technology is moving. Can designers, digital artists, 3d animators, filmmakers, audio technicians, and creative programmers keep up? You better bring your best 3d models and animated characters if your viewers are going to be critiquing them on a ginormous flat screen TV with the highest of high definition disc players.
Think about it. I was snapped out of the movie by thinking about how fake the 3d character looked in the movie. If the the movie had been on a low resolution, old-school setup, I might have been able to pass over the poorly rendered and animated polygons. I wouldn’t have noticed. I’m just saying….
It’s time to flex your creative muscle at Digital Media Academy. Get in some of the computer courses this summer at any of the prestigious summer locations.
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